Problem

Untitled Space are a collective of musicians, labels and education experts with decades of experience in our respective fields - who’ve come together for one common goal; generating sustainable income opportunities for electronic artists - initially, through education services.

Students

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There is a huge community of aspiring musicians who’ve had some type of formal or informal education and have completely lost track of their music, often replacing it for a "normal" career. These people are still passionate fans and desperate to be in the scene but they don’t know where to start with their music. They are continually frustrated by too much information online, a lack of consistent results and they’re too busy to consume hours of content. They don’t feel like there is a community of support around them and they feel music education is very out dated compared to modern business education platforms.

Artist

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Now more than ever artists have realised their careers and incomes are very insecure and the current system where only the top artists getting all the opportunities is incredibly unsustainable. However, they don’t have the time or sometimes the knowledge of how to grow streams of income through educational content and they’re getting quite worried about having to give up their dream careers for more “stable” job opportunities. Some are seeking educational content partners but finding it harder than they’d like to get up and running and no real support in promoting their content.

There are multiple music education platforms out there, but they fall short in a variety of ways: Courses are not designed to a structure, course design requires too much time from a busy artist, they are supported by inferior marketing practices, and none of them were likely to raise significant funding.


As we began to look into why these challenges had arose we found that there were three crucial areas


  1. Marketing had not targeted the right audiences (those who are desperate to learn directly from the artists) and hadn’t followed tech’s growth principals.

  2. The teams did not have educational professionals who had seen all sides of the fence, as educators, learners and musicians.

  3. The products did not have a technology component - therefore making them much less attractive as investments.